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If Your Website Isn’t Converting, It’s Time to Re-Strategize

As of spring 2019, there are over 1.6 billion websites. That’s billion with a “b!” What makes your website perform differently from the rest? Whether a customer finds you on social media or through an ad, they are all going to land in the same place – your website. You have mere seconds to catch their attention and sustain their interest.

Here is the hard truth. If you haven’t updated your website in the last 3 years, your website is antiquated and not performing to its highest potential. Websites, which we consider “web assets,” are designed to contribute to your workflow and produce results. Websites should have sales funnels that direct your traffic to an end goal (a conversion). If your site isn’t converting traffic to leads, it’s not optimized to perform for you. You are essentially handing over money straight to your competitors. 

Turn Clicks Into Sales

At JWeis Marketing, we’ve created hundreds of websites that are at the top of Google and continue to generate traffic. We specialize in web design that turns clicks into sales.

This is the low down on how we approach web design:

  • Think strategically about your domain name. We find keyword-rich domain names or come up with a niche, catchy name that’s brandable. Make it memorable.
  • Quality design with function first. Customers come to you looking for a solution (a product or service). Make it easy for them to find. We approach design with the refinement that a minimalist look delivers while streamlining your conversions.
  • Relevant and relatable content. You don’t need long pages with superfluous content. Keep it simple and get to the point. Identify why customers should choose you and how you’ll provide lasting value to them. Use video content to keep customers on your site for minutes not seconds.
  • Increase visibility. Without question, your website needs optimization to reach the top of Google search rankings. If you aren’t at the top, you aren’t being seen.
  • All roads lead to conversion. Providing content about your business is important, but then what? We guide customers through a sales funnel that gets them to take action and buy your product or service. 

What’s Next?

Let us make your website a game-changer. We offer a free web analysis to measure how your website stacks up against the competition. If it’s not performing, we can work with you to design a website that not only looks great but one that helps you increase your revenue streams.

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