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8 Must-Have Features for Any e-Commerce Business

Want to know must-have features for any e-commerce business that can double your online sales? We’re here to break it down for you.

The ability to sell a product online successfully is only half the battle. The best e-commerce businesses are working smarter and harder to meet customer needs. Where most people miss the mark are all of the other opportunities to automate the customer experience and increase revenues.

User-Friendly Workflow
This might seem like a no-brainer, but many businesses overlook how vital it is to have a website where it’s easy to navigate and seamless to check-out. How many times have you shopped on your mobile device just to find that the credit card form doesn’t autofit to your phone screen? It’s a hassle. Make sure customers have easy workflows on mobile and desktop.

Fraud Protection
You want customers to feel safe doing business with you. Make your security features evident. Invest in a firewall to block malicious activity and protect your customers. Ensure your website has an SSL certificate, the HTTPS and a green lock in the address bar. Provide a link to your company’s privacy policy in the footer of your website. This lets customers know more about how their information is used or shared in your business.

Live Chat
Sometimes your FAQ or product description isn’t enough to answer all of a customer’s questions. Or, they simply don’t want to search for it. A live chat is easy to set up and maintain, while taking away buyer nervousness. Great customer service gives your business a chance to shine and beat out competitors. This is a must-have feature for your eCommerce.

Guest Checkout
First-time buyers who haven’t developed a relationship with your business are cautious to sign up for member accounts. Don’t be afraid to lose business by giving them a guest checkout option. It’s actually a deterrent if you don’t have the option, and it’s the quickest way to get them to unsubscribe for future marketing. Give them time to develop a rapport with your business.

User-Generated Reviews
It’s not just Amazon products that benefit from reviews, your product or service needs them too. Give customers a chance to leave a star rating and write a review anonymously. Real feedback helps inform future buyers.

Special Offers
Your website homepage is prime real estate for special offers like free shipping or a coupon code. Customers are more likely to spend their money with you if they feel like they are getting a good deal. Rotate offers, create holiday promotions, and reward buyers for choosing you.

Wish Lists
Within customer accounts, program a wish list where customers bookmark items they want to buy later. This is a foolproof way to get return business and increase sales per customer. Customers can even share wish lists with family or friends who need gift ideas.

Return Policy
Your return policy should be clearly visible and well-written. This is another trust-building feature of online selling. It reassures buyers that if they are unhappy or just need a different size, your business values them more than a profit.

What We Do
At JWeis Marketing, we’re the pro’s who will develop you a marketplace that performs. We can take leads and funnel them directly into sales, using our unrivaled experience in eCommerce solutions. Give us a shout to see what we can do you level up your business and revenue.

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