What is V-Commerce?
From party supplies to home decor, we order everything on the web, all with a few swipes and clicks. E-commerce has rocked the world, moving products faster than ever and creating incredible business opportunities for anyone with a device and an internet connection.
We are now about to enter the next phase of digital commerce thanks to artificial intelligence and voice recognition technology.
The click of a button is soon to become a thing of the past. Instead of placing orders using a screen, consumers will speak directly to devices – voice recognition technology.
Artificial intelligent voice assistants will help us find hotel rooms, set up appointments, and even order school supplies for little Jade’s first day of school. By referencing our purchase history, AI assistants will be able to make recommendations and place orders on our behalf.
This beginning towards V-commerce revolution is already well underway. In the US, Amazon’s voice-activated Echo device is cited to be present in over eight million homes. Consumers can use ‘Alexa’ to turn on the lights and check local traffic. They can also say “Hey Alexa, order some paper towels”. This smart machine will place an order based on previous purchase history and the product will show up in the mail the very next day. Alexa controls home functions such as turning on smart lights and setting daily reminders.
In the United States, 74.2 million people will use a smart speaker in 2019, according to eMarketer, up 15 percent over 2018. The Amazon Echo smart speaker, introduced in 2014, owns anywhere from 63 percent to 70 percent of the market depending on which source you read. In addition, according to Amazon’s January 31 fourth-quarter earnings announcement, Amazon’s Alexa voice assistant continues to make inroads in the home and the automobile. Meanwhile, Amazon is extending Alexa aggressively into the workplace.
V-Commerce is a Matter of Sink or Swim
For your small business, now is the time to get on board with Artificial Intelligence and voice recognition technology. What’s the most important way to accomplish this?
As a first step, make sure your website is discoverable by assistants like Siri, Cortana and Google. Optimize your website for conversational search queries instead of standalone keyword phrases. Examples include: “Find the nearest car pediatrician” and “Where can I find patio furniture?”
Check that your business is verified on Google and listed as a business with an address and phone number. Ask Siri or Google to find a business like yours and see what comes up — it may be that you need to pay more attention to your online discoverability.
People can speak 150 words per minute vs type 40 words per minute. Long-tail voice search queries are less competitive and are more likely to convert. The longer and more natural your long-tail keywords the more chances your content will appear in top results for relevant voice search queries.
Make It Local
22% of voice search commands have local intent. So, if you have a physical business location, make it easy to be found when people search for places near you. Enhance your local business attributes with the help of the Google Business Center
Where We Come In
At JWeis Marketing, we’re the professionals who will prepare your business for the future. We’ll build your digital assets to be voice recognition ready, putting you miles ahead of the competition. Just contact us for a free consult and we’ll get started.