As a small business owner, you may have any number of goals and dreams. Maybe you want to just stay small and intimate, where the business supports your lifestyle and pocketbook. Or, perhaps you envision yourself growing your company from a small business to a major contender in your industry. Regardless, everyone needs a little guidance and inspiration.
As we approach 2020, here are some growth tips to get ahead in the coming year…
1. Automate your processes.
To free up your time and resources, find new technologies and tools to help automate tasks and streamline processes. In doing so, you can spend more of your energy focusing on growing your business and being the visionary for the future.
From call scheduling tools like Calendly to communication tools like Slack, there are a plethora of automation tools to choose from. You can automate client on-boarding, customer touch points, employee tasks, emails, and much more.
2. Enhance your customer experience.
Regardless of your industry niche, customer experience is the most crucial factor when it comes to distinguishing your business from competitors. No matter how exceptional your product quality is, if the overall customer experience isn’t above the bar, the customers won’t return.
You can start this initiative by illustrating a customer journey. A customer journey map is an outline of every step your customers go through when interacting with your company – from pre-sale to post-sale. The nurturing between sales is of utmost importance! The map will improve understanding of a customer’s needs and expectations as you pinpoint what gaps there might be and how your customer workflow can impact each experience.
3. Create authoritative video content.
According to Cisco’s Visual Networking Index, by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic. For businesses that are actively using video content, they are seeing vast revenue boosts compared to those who don’t. Video creates a connection point that humanizes your brand and opens up a private window into the brand. Today’s consumer craves these types of authentic relationships with brands they choose to do business with and are more likely to do repeat business with brands they trust.
90% of users say that product videos are helpful in the decision process! Bottom line – video content is translating into conversions.
87% of ALL marketers and entrepreneurs are using video content. And entrepreneurs who use video GROW revenue 49% faster than non-video users. It’s a fact you can’t miss and must not ignore. Which means if you are currently not creating authoritative video content, You’re leaving money on the table!
If you’ve ever struggled with creating video content because you didn’t have confidence in your message, creativity, appearance, tech skills, you name it. Jweis Marketing can provide you with all the assets needed to make you the authority in your market!
4. Go live.
How do you find out what your unique audience needs from your content? Ask questions. Engage with the community. Discover who they are. A great way to truly engage in real time is to incorporate live video into your marketing strategy.
Whether you host a live on Facebook or Instagram, customers will benefit from the opportunity to learn from and interact with your brand. Creating relationships online through video helps build customer trust and loyalty.
5. Personalize your marketing.
72% of consumers say they will now only engage with marketing messages that are personalized. Personalize your marketing – and that means personalized content, products, emails, promotions, and more.
Consider how an ultra-target customer experience could grow your mom and pop to the leading brand in your industry. Do you have a live chat? Do you have ways for customers to see previous shopping history? What one change could you make today to help each customer feel catered to?
Ultra-targeted messaging allows you to build a relationship with your audience by providing them with experiences that are tailored directly to them. This helps you to stand out from the crowd, giving consumers a reason to purchase and return again.
6. Grow by a data-driven approach.
The key to sustainable growth is in hard data – not speculation. Your website analytics, social metrics, conversion rates, and customer data can reveal a wealth of information that has a lasting impact on the growth and scalability of your organization.
How long does it take to convert customers? Can you identify their pain points? What causes them to leave or stay? Do you know what they love about your product or service? All of these are important questions to be consider as you seek to scale your brand.
7. Gain clarity around future goals.
Having a solid grasp of your company’s mission and objectives is integral to making decisions that benefit yourself and your customers. As you develop your future goals, consider what makes your company unique. Is it the quality of your product or service? Community? Superior customer service?
When a company gets clear on its goals, everything and everyone begins to head in the same direction. It becomes easier to spot what’s working and what isn’t. What do you want to accomplish? What are the goals? Where do you want to be in the future – and by what date?
In 2020, innovative marketers are going to push the boundaries of content creation, including video and tailored content. To get your small business on the cutting edge, start thinking creatively about the customer journey and meet them where they are at. Get clear on your future goals to solidify where you want to be down the road.