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Houston SEO



What does it take to be the leader of your industry in Houston?

A Houston SEO expert!

In today’s world, we are all fighting for the top spot, but it takes the best of the best to dominate. Jweis Marketing has the best Houston SEO expert in house and ready to launch your campaign.

Our team optimizes your website to generate more quality and quantity of website traffic through the organic search engine results.

The strategies are created around Google’s key ranking factors to improve overall rankings in the organic space of the search results page. There are over 200 ranking factors Google takes in consideration such as:

  • On-Page Optimization
  • Technical SEO
  • Mobile Friendly

The JWeis Houston PPC & SEO team can optimize your site to improve rankings for both search engine optimization and paid search marketing.

No Reason to Over Complicate It

1. Research & Discovery

We research your industry competitive landscape and audience pain points

Digital Assets.

2. Build Digital Assets

We build digital assets on the platforms that your audience is frequenting

3. Generate Traffic

We launch ad campaigns that put you directly in front of your target audience

4. Measure Results

We analyze, A/B Test, Optimize and Repeat, while hyper focusing on ROI

Houston SEO Services

Grow Your Business With Conversion-Driven SEO Strategies

 

Keyword Research & Strategy

Our Houston SEO experts start with thorough website audits and in-depth keyword research that informs them on how to create the best SEO plan for your specific campaigns.

Link Building

We help you establish your brand’s presence on major search engines, such as Google, Yahoo, and Bing with quality link building and relevant business listings.

Content Writing

Our Houston SEO content team develops and implements data-driven content marketing strategies for your digital marketing campaigns. Our focus is to engage your target audience with content that turns them into your brand supporters.

 

ON-PAGE SEO

Drive more traffic and produce more qualified leads with our proven on-page SEO methodology curated by our Houston SEO expert.

 

Local Houston SEO

We carefully select geo-targeted and hyperlocal keywords to populate your company in all local search results. This way we can drive more traffic to both your website and your physical establishment.

 

TECHNICAL SEO

Google and major search engines consider overall website functionality when it comes to site rankings. Our Houston SEO services include technical site maintenance to ensure your web design is SEO-friendly which ensures ranking. We diagnose your backend errors and monitor your site’s performance to maintain its technical health.

We Breed Digital Monsters That Convert

Your future customers are looking for you.  Let us develop your digital assets and strategic lead-gen campaigns so they can find you.

Branding

We build and accelerate brands of all shapes & sizes.

Lead Gen Pages

We develop monster lead generating machines.

Websites

We build websites that strengthen trust & authority.

Social Platforms

We develop your social brand across all platforms.

Video Production

We produce videos, commercials, & podcasts to make you The Authority.

Newsletter Automation

We curate content for automated newsletter series that pre-qualify leads.

eCommerce

We have built, operated and scaled 7-Figure ecommerce companies globally.

Influencer Program

We recruit influencers & affiliates to represent your brand.

We Flood Your Digital Assets with Traffic

Search Engine Optimization

SEO changes regularly as the algorithms are constantly improving the relevance and authenticity of websites.  There’s no quick resolution.  This is a long-term investment that yields very high results when implemented correctly.

Pay Per Click

PPC is exactly what it says.  You pay each time someone clicks on your ad.  If I were you, I’d want to make sure your website and ads are optimized for performance.  Otherwise, you’re throwing money in the trash.  Web traffic is pointless if you’re not converting it to leads.

Social Media Marketing

Social media is not a “thing” that young people do or a temporary fad that’s going to fade.  It IS the internet.  And if you’re not using Social Media to generate online traffic and sales, you’re leaving an unbelievable amount of money on the table.  This is the most targeted ad platform available on the planet.

Video Marketing

It is being projected that by the year 2021, 87% of all internet traffic will be video content.  If you haven’t started producing video by 2019, you’re likely to get left behind.  If a picture speaks 1000 words, imagine what a video will do.  Stop procrastinating and start shooting.

Data Visualization to Track Your ROI and ROAS

We track every dollar you spend with your Digital Assets.  Our custom-tailored dashboards will tell you how much you pay per click, per view, per lead, and per acquisition.  When it comes to Houston SEO, tracking data is the most important part of Campaign Strategy & Optimization.

analytics dashboard

What Is SEO?

SEO, also known as Search Engine Optimization, is the process of optimizing your website to generate more quality and quantity of website traffic through the organic search engine results.

A common misunderstanding we run into is the difference between search engine optimization (SEO) and search engine marketing (SEM). There are 2 large differences between SEO and SEM, also known as PPC or paid search marketing. First, SEM is paid advertisement and SEO is un-paid advertisement in the search results page. And second, paid search listings are typically located at the 1st-4th positions at the top and bottom of the results page and organic listings can be found in between. There are many additional paid search ad listings throughout the search results page such as shopping or local services ads depending on your industry.

Like SEO, there are many “ranking factors” for SEM including budget and quality of landing page experience. Typically, SEO & SEM go hand in hand when creating strategies. SEM is beneficial for SEO because Google Ads provides more granular information such as search queries users type in to find your site. This data could provide opportunities for improving user experience and overall rankings through landing page experience for organic and paid search optimization.

For SEO, the strategies are created around Google’s key ranking factors to improve overall rankings in the organic space of the search results page. There are over 200 ranking factors Google takes in consideration such as:

  • On-Page Optimization
  • Technical SEO
  • Mobile Friendly

JWeis Marketing Houston PPC & SEO teams can optimize your site to improve rankings for both search engine optimization and paid search marketing.

Why do I need SEO?

Whether is a business is large or small, B2B or B2C, local or worldwide, all types can benefit from having an SEO Agency manage their website’s online exposure on Google & Bing.

As the search landscape continues to evolve in algorithm and appearance it’s important to stay on top of these changes for your site to be ranked in the most ideal space for your business. Within the last few years, we’ve seen the organic (non-paid advertisement) space pushed further down the page to accommodate knowledge boxes, paid advertisement, quick answers, and map packs. With Google’s goal of providing users with the information they are looking for as quickly as possible, we are seeing an increase in zero clicks on the search results page, meaning the user never clicked on a snippet in the search results because their answer was featured at the top of the site. In 2018, 34% of all desktop searches and 63% of all mobile searches resulted in zero clicks.

JWeis Marketing’s SEO efforts generate quality traffic and leads to your website. Our SEO Experts are trained to review search landscape and ranking factors when developing strategies for your business. Together, we will create a plan on how to move your online presence forward and generate quality leads based on your business goals.

How do I build my rankings on Google?

There are over 200 ranking factors that are taken into consideration when Google and Bing are reviewing your site. It is important to stay up to date on these ranking factors to ensure your business is on the first page for the products or services most important to your bottom line.

Although Google generates 75% of US desktop searches, according to Comscore’s Explicit Core Search Share Report, Bing generates 25% of US desktop searches. This traffic is generated through users who don’t realize they’re using Bing and those who do. For example, Windows Search box through Windows 10, Cortana, Siri on Apple devices, Alexa from Amazon Fire & Echo and many more devices all use the default search platform of Bing. Although Bing does not hold as large of a market share as Google for desktop searches, it is still an important piece of the puzzle for SEO.

At JWeis Marketing, our SEO experts go through in-depth and ongoing training to ensure their knowledge is well versed with the key ranking factors that Google and Bing deem as important. Our Houston SEO team will build a strategy tailored to your business by conducting a competitive analysis to ensure we are providing the most relevant information on the site.

How does Local SEO help my business?

Local SEO marketing improves the organic online presence for businesses wanting to target a specific location.

Local SEO strategies fall in line with SEO strategies for nationwide or worldwide companies, except it is going to be more location targeted. For example, these local strategies can include specific areas served content, local structured data markup and creating/maintaining local listings.

For Houston, these local businesses could only want to target inside the loop or as far out as Katy, The Woodlands, Sugar Land or Pasadena. A few of the specific industries we have partnered with over the years in Houston include:

  • Dental Practices
  • Pool Builders
  • Lawyers
  • Home Builders
  • Locksmiths
  • Doctors
  • Contractors & Construction
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