SEO, also known as Search Engine Optimization, is the process of optimizing your website to generate more quality and quantity of website traffic through the organic search engine results.
A common misunderstanding we run into is the difference between search engine optimization (SEO) and search engine marketing (SEM). There are 2 large differences between SEO and SEM, also known as PPC or paid search marketing. First, SEM is paid advertisement and SEO is un-paid advertisement in the search results page. And second, paid search listings are typically located at the 1st-4th positions at the top and bottom of the results page and organic listings can be found in between. There are many additional paid search ad listings throughout the search results page such as shopping or local services ads depending on your industry.
Like SEO, there are many “ranking factors” for SEM including budget and quality of landing page experience. Typically, SEO & SEM go hand in hand when creating strategies. SEM is beneficial for SEO because Google Ads provides more granular information such as search queries users type in to find your site. This data could provide opportunities for improving user experience and overall rankings through landing page experience for organic and paid search optimization.
For SEO, the strategies are created around Google’s key ranking factors to improve overall rankings in the organic space of the search results page. There are over 200 ranking factors Google takes in consideration such as:
- On-Page Optimization
- Technical SEO
- Mobile Friendly
JWeis Marketing Houston PPC & SEO teams can optimize your site to improve rankings for both search engine optimization and paid search marketing.